Posted: Monday 14th March 2022
Which? has been rigorously testing products and services for more than 60 years. Like their well-known Best Buy logo, the Which? Trusted Trader logo is a sign of reputation and trust; helping consumers choose the right trader for them and giving good traders the recognition they deserve.
How they assess
Which? Trusted Traders is an endorsement scheme run by Which? that recognises reputable traders who successfully pass an assessment process carried out by Which? trading standards professionals. Not just anyone can become endorsed. The assessment process includes:
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Credit report
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Customer Satisfaction
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Business procedures
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Interview and assessment
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Report
Endorsed trader
Having passed all these checks, the trader is now able to choose to join the scheme, agreeing to abide by the terms and conditions, Code of Conduct and pay the membership fees. They can now show their customers that they are an endorsed Which? Trusted Trader.